LEGO® SERIOUS PLAY® is a facilitation methodology developed at The Lego Group. Its goal is improving creative thinking and communication. People build with Lego bricks 3-dimensional models of their ideas and tell stories about their models. Hence the name "serious play".
LEGO® SERIOUS PLAY® is built upon a process which stems from the heart of LEGO bricks and the LEGO system. Looking for a tool to unlock innovation within the company, the LEGO Group realized that a solution might be found in the LEGO System itself: just as the LEGO Group had been telling children to ‘build their dreams’ for decades, so perhaps adults could be asked to build their visions for future strategy
LEGO® SERIOUS PLAY® went through a number of iterations from 1998 to 2010, and has been successfully used by businesses around the world. Furthermore, the LEGO® SERIOUS PLAY® concept has been developed to meet the needs of teachers and educators, and specially designed ‘LEGO® SERIOUS PLAY® for Education’ products and training are available for this target group
LEGO® SERIOUS PLAY® has been used at companies worldwide as an innovative way to increase the commitment, confidence and insight of their executives, managers and employees. It has been used for a broad range of purposes, including:
